• launchkit.nyc

We deliver considered branding products that evoke
engaging emotional responses. Innovative thinking and attention to detail are the hallmark of our craft.

Work With Us »

Small. Vibrant. Passionate.

Alice Cole

Artistic Director and lover of cats, Alice’s keen sense of style informs our overall visual direction. She has worked in agencies across the country.

Joseph Ginsburg

Creative Director and Co-Founder, Joseph’s years of experience bring a unique and distinguished look to our varied client projects

Daniel Avery

Founder & CEO. Having worked in some of New York’s biggest agencies, Daniel’s radical vision required a newfound venture.

Guiding Principles.

1. Simplicity Trumps All

Over complicating the problem overcomplicates the solution. A focussed and strategic approach yields the most effective outcomes.

3. Deliver & Awe

We take deadlines seriously. We’re ready to deliver your next project on time and on budget, with results that blow you away.

2. Iterate Then Iterate

Never rest on your laurels. Nothing of worth is perfected on first attempt – so we make it our mission to perfect every last detail.

4. For The People

We believe in collaboration and collegiality – relationships are at the core of our work both internally and with clients.

  • the essence of contemporary NYC.

  • “Alicia has a beautiful heart; she is caring, kind and very supportive. As you are exploring what yoga means and looks like to you, she will sweetly walk beside you on that journey.”

    - Tamara/ USA

  • “Alicia is wonderful. She is simple and clear in her delivery. Every word is genuine and she makes you feel safe in the room. An absolutely incredible yoga teacher.
    My biggest realization during Alicia’s class was to trust myself. Trust my body and trust that I knew where it wanted to go and move”.

    - Alex/ USA


  • “Alicia is an ideal yoga instructor. With her beautiful calming voice, and confident yet patient demeanor, she artfully guides you through asanas, pranayama, and meditation. Whether it was yin yoga or more heated vinyasa flows, I always left her classes feeling rejuvenated and refreshed. I specially love Alicia’s focus on the meditative element of yoga. Her meditations enabled me to quiet my mind and open my spirit to my creative process. Thank you Alicia”.

    - Emily/ USA

  • see you soon.